Peugeot manager development

first_imgPeugeot has stepped up a gear in the personal development of its dealermanagers by offering a continuous personal development process. The schemeemphasises the need to manage teams more effectively to achieve higher levelsof customer care. David Davies, manager, sales training, said this represented a shift inemphasis for the Peugeot Business Institute. “It was historically atraining department offering a suite of training courses. Now we are trying toget away from this image to encourage dealers to focus on their owndevelopment,” he said. A new focus on personal development will result in a tailor-made approachfor each individual. Peugeot has fully defined competencies by looking at theroles and responsibilities of managers within dealerships and specificknowledge and abilities they need to be effective. Managers attend an intensive two-day assessment course where their currentcapabilities are observed, then a personal action plan is drawn up detailinglearning gaps and appropriate solutions. The use of a personal coach is a key feature of the process. The coach,appointed from an outside suppliers, will visit the manager on site every sixweeks for up to two years, enabling learning to be gained on the job throughcoaching and mentoring. The coaching will be backed up with computer-basedlearning and so minimising the time managers spend away from the workplace. A pilot scheme on the process has just been run with 16 dealer managers. Project manager Sue Bradshaw said: “We aim to encourage all our dealermanagers to participate in the new management development process over the nextfew years and enjoy the personal and commercial advantages it can bring. “All managers will also have the option to obtain a Certificate ofManagement Studies which will be recognised both within and outside the motorindustry. “The key benefits will be an improved calibre of management leading toa higher level of sales, increased customer service levels and enhanced jobsatisfaction while reducing staff turnover.” There are around 350 Peugeot dealers nationwide. Helping each manager reachcertificate level is expected to cost £8,000. By Stephanie Sparrow Comments are closed. Peugeot manager developmentOn 1 Nov 2002 in Personnel Today Related posts:No related photos. Previous Article Next Articlelast_img

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